When combined with proper oral hygiene and regular dental care, the use of Today toothpaste can significantly reduce the risk of cavities and tooth decay. Today has a unique non fluoridated formula. It has been proven to clear dental plaque and prevent its formation. Feedback from the users confirming its efficacy against dental plaque has reinforced this claim. Its SLS formula containing Sodium Lauryl Sulphate, a foaming agent, and Bronopal help in cleaning the teeth very effectively while fighting germs causing tooth decay. When exposed to this unique formula, bacteria in the mouth lose their ability to adhere to the surface of the teeth. Tooth - destroying acids are reduced, and plaque is more easily brushed and rinsed out of the mouth. The result is a healthier smile, fresher breath, and fewer cavities. Today is the gentle toothpaste for people of all ages who care about healthy teeth and gums. It's soothing, non-abrasive formula is effective and does not contain the harsh, irritating ingredients used by many leading toothpastes.